Morris Home Holdings Limited sets forth a clearly defined corporate strategy which will enable us to become a leading vertically integrated furniture company in the international marketplace.
Our vision to become a global leader in the furniture industry is supported by our success in understanding and satisfying customers' needs by delivery of quality furniture products at affordable prices and caring customer service.
Over the years, the Company has established a leading position in the marketplace through building strong customer relationships and broadening customer base. We will strive further to meet our customers' needs by maintaining and strengthening our position in the market place with these strategies.
To further enhance our competitive advantage as a leading player in China sofa export market by fortifying existing business relationships and exploring new business relationships with potential customers so as to further expand our business network into territories such as Australia, Europe and Canada. In view of increasing prosperity, rapid urbanization and rising consumer spending in China, we will continue tapping into of China domestic furniture market. We have set up flagship stores of our brand "MorriSofa" in Hong Kong and Shanghai in the second half of 2017. In order to support our sales and marketing expansion, we are currently in the preparation stage of setting up a production facility in Cambodia. We expect that such production facility will commence operation in the second half of 2017. There will be 5 and 9 production lines for sofas and sofa covers, respectively. To pursue a combination of marketing endeavours which include advertising through various mediums, such as television, newspapers, magazines, internet and “Furniture|Today”, a weekly business newspaper of USA furniture industry. In addition, we plan to expand our exhibition room footprint in the High Point Market in North Carolina, USA. and participate in more exhibitions and showroom events in China, USA and other overseas markets. To selectively pursue strategic alliances and acquisitions of furniture brands with reputable names that will enable us to expand our sales network, products portfolio, and raise the awareness of our brands and products. Extend our reach in the overseas sofa market
Expand and strengthen our network in China
Expand our manufacturing capabilities in Cambodia
Enhance brand recognition “Morris Holdings Limited”, “Morris Zou” and "MorriSofa"
Selective pursuance of strategic alliances and acquisitions
Announcement for Morris Holdings Limited provided joint liability guarantee for bank loan of Hunan Morris Fashion Home Company Limited.
Morris Holdings has been selected as constituent stock of MSCI Hong Kong Micro Cap Index
Morris Holdings finished first round of Hong Kong Roadshow and received enthusiastic responses from investors
Morris Holdings Limited (stock code: 1575.HK) commenced trading on the Main Board of The Stock Exchange of Hong Kong Limited
Announcements and Notices - [Final Results / Modified Report by Auditors] (CHI)
Announcements and Notices - [Final Results / Modified Report by Auditors] (ENG)