MorriSofa Held the Grand Opening Ceremony for Its Shanghai Flagship Store

Fall in love with a glimpse of global fashion

(17 Jan 2018, Shanghai) 12 Jan 2018, MorriSofa opened its Shanghai flagship store, the second direct retail store in China after its first flagship store in Hong Kong last September. Combining fashion with intelligence, art and taste, the new store is a perfect example of Morris Brand's unique character in popular furniture fashion and core brand philosophy.

MorriSofa Shanghai Flagship Store Opens Its Doors at No. 3012 15-16, Kaixuan Road, Xuhui District

On the inauguration day, Mr. Morris Zou, chairman and president of Morris Holdings, Mr. Giovanni Cagnato, chief designer of MorriSofa, and Mr. Xu Yingwen, general manager of MorriSofa Shanghai all arrived to witness the grand opening of the flagship store. Friends from the media, business partners and potential customers were also presented at the historical moment. During the ceremony, Mr. Zou stated with extreme confidence: "On Morris Holdings’ anniversary of getting listed in Hong Kong, we will solidify our global business structure and further develop our retail networks in both domestic and foreign markets, to upgrade and lead the culture of international furniture fashion."

From left to right: Mr. Xu Yingwen, general manager of MorriSofa Shanghai; Mr. Morris Zhou, chairman and president of Morris Holdings and Mr. Giovanni Cagnato, chief designer of MorriSofa

Focusing on fashionable designer furniture with unique style and aiming at young middle-class customers, MorriSofa believes in the philosophy: living is about balance, freedom, intelligence, and taste. Correspondingly, MorriSofa has set its brand proposition as respectfulness, diversity, innovation, and appreciation.

MorriSofa invited famous Italian architect Giovanni Cagnoto as its chief designer to be in charge of a series of comfortable and fashionable household products

Ranking top 3 in export volume among all Chinese soft sofa manufacturers, MorriSofa has also been the second largest soft sofa exporter to USA for two consecutive years. In an industry of 10% growth rate, MorriSofa managed to achieve 23% year-on-year revenue growth in 2016, and by Aug 2017 that number has reached 41%. In Jan 2017, Morris Holdings Limited, the parent company of MorriSofa, was officially listed in the Hong Kong Stock Exchange. After 16 years of hardworking, the company has now forged a core spiritual essence with fashion, intelligence and innovation and catched on the globalization train with rapid and promising development.

The Shell Series Was Exclusively Designed for Chinese Market by Chief Designer of MorriSofa, Mr. Giovanni Cagnato

The grand opening of the Shanghai flagship store is a crucial strategic move of the brand's exploration in mainland market. In the near future, MorriSofa will keep expanding its retailing network in global, Hong Kong and domestic markets. Next year, more than 10 new stores are planned to open in tier-1 cities like Beijing and Shenzhen, as well as in capital cities of mid-west provinces. The pace of new store opening will even pick up in 2019.

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